A French company that helps the textile industry to comply with the AGEC law
Tilli, a French company, is utilizing the power of technology to revolutionize the sewing business, making it more adaptable to the modern consumption habits of the present day. Initially, their focus was direct-to-consumer, allowing customers to book a meeting with a seamster from the comfort of their homes. The aim was to provide customers with a better experience, to help them save time, and to reduce the environmental impact of fast fashion.
However, with time, Tilli is shifting to a B2B strategy, integrating with partner brands’ customer journeys. This mixed positioning is key since it allows the company to respond to societal demand for better and more sustainable consumption, while also becoming a privileged partner of brands that wish to engage in responsible and sustainable practices. This transformation is essential since France and the EU are making a proactive normative effort to reduce waste and establish a circular economy. The recent anti-waste law for a circular economy (AGEC) in France is a crucial step forward as it aims to fight against waste and establish a circular economy. The law will make it mandatory to repair manufactured products sold in France and improve after-sales services accessible. Starting in 2023, a repair fund for the textile industry must cover 20% of the cost of repair.
A key investment for 2050 that provides the tools for the sustainable revolution
Tilli’s platform is based on a robust algorithm connected to several in-house apps and a back-office. However, the company has chosen not to be called the “Deliveroo of sewing” and has instead put the emphasis on the well-being of their seamsters. They monitor orders and risks of burn-outs, focus on training, and community-building.
Marie Ekeland, founder of 2050 comments: “Through its positioning at the intersection of two strategic axes for 2050, the valorization of craftsmanship and the decarbonization of the world, Tilli has the potential to become a systemic actor in the transformation of practices towards a circular consumption and a more fertile economy. Its rooted ecosystemic approach, which aligns the interests of craftsmen, consumers and brands, is an obvious key to success in the world to come.”
Tilli’s innovative platform has shown tremendous potential in helping to reduce the environmental impact of fast fashion, providing better user experiences, and integrating with partner brands’ customer journeys. With the recent anti-waste law for a circular economy and the growing demand for responsible and sustainable practices, Tilli is well-positioned to become a key player in the sewing industry, helping to transform it for the better.
