In the face of environmental and societal challenges, knowledge is our greatest lever. But to transform the world, we must first touch people’s consciousness. This transformation rests on three essential pillars: raising awareness, sharing relevant knowledge, and demonstrating that concrete solutions already exist.
From Communication to Action: How 2050 Transformed My Vision of Engagement
When I met Marie to discuss the 2050 project, I was immediately captivated by her vision: an investment fund dedicated to building a fertile future. Her ideas resonated deeply with my convictions. But at the same time, I was struck by the magnitude of the challenge. To address environmental and societal issues, having solutions isn’t enough. They need to be made accessible and inspiring, and most importantly, we need to succeed in transforming mindsets.
I quickly understood that Marie was offering me something different. She was giving me the opportunity to explore a new way of communicating: not simply to transmit information, but to make communication and knowledge powerful levers for transformation.
This idea shapes my approach at 2050. Together, we work to rethink communication so that it becomes a true engine of change, a bridge between knowledge and action. Knowledge, at the heart of our strategy, is fueled by a transdisciplinary, scientific, and collaborative approach. Our Knowledge department collects, structures, and analyzes key information, then communication becomes the vector for making this knowledge accessible, relevant, and engaging. Every message, every piece of content, is designed to spread this knowledge and provoke concrete actions. Our Ocean deep dives are a testament to this: by mobilizing our expertise and network, we brought together key stakeholders like Crédit Mutuel-Arkéa and established a strategic partnership with Waves of Change and other actors to co-create an Ocean Investment Playbook, a concrete tool that will guide investors toward sustainable opportunities in the blue economy. This integrated approach is a constantly evolving process that aims to make solutions not only visible but also desirable and applicable.
Crafting a Fertile Future
By placing knowledge at the center of our approach, we create the necessary conditions for lasting change. But this change cannot happen alone. It relies on collective collaboration, where each individual can become an agent of transformation.
This is the vision that drives me every day at 2050: to educate, inspire, and show the path toward concrete solutions. We already have everything we need to meet today’s challenges and build a better future. All that remains is to sow the right ideas, in the right place, and nurture them with care.
And you, what seed do you want to plant for tomorrow?
