Cognitive biases – BPIfrance study

CASE STUDY

This study is focused on the cognitive biases that can impact the decision-making process of leaders. As we know, cognitive biases are mental shortcuts that can lead to irrational thinking, and subsequently, to poor decision-making. The article provides examples of different cognitive biases, such as the anchoring bias and the induction bias, and how they can affect the decision-making process of business leaders.

The study is aimed at entrepreneurs, decision-makers, and students who are interested in understanding the role of cognitive biases in decision-making. It is a great resource for anyone who wants to improve their decision-making process by becoming aware of the common cognitive biases they may be susceptible to.

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Author

Bpifrance Le Lab

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