Investors don’t want a show — They want a steering wheel
ARTICLE

In 2026, you want to build credible business plans and trust when money is tighter: a field guide from 10 battle-tested founders.
How should founders write their business plans — and manage investor relationships — in a shifting market that increasingly values truth and control over the old reflex of speed and slogans? Over the past weeks, I sat down with more than ten seasoned entrepreneurs to pressure-test this simple but vital question: I listened, I challenged, I compared scars. What follows is a synthesis of their practice in the field: clear points of convergence, honest disagreements, and the words that stayed with me.










