This document provides an in-depth analysis of how mission-driven companies create, appropriate, and distribute value. It proposes a comprehensive framework to understand the various aspects of value creation, including how the company produces value, how it is perceived by its customers and stakeholders, how it is distributed financially and non-financially, and how it is monetized.
The framework presented in this document is based on the idea that mission-driven companies should focus on their core purpose and values to create value for all stakeholders involved. This includes not only shareholders but also employees, customers, suppliers, and the wider community. By doing so, companies can build more sustainable and resilient business models that are better suited to the challenges of the 21st century.
