This resources adresses step 5, “The Power of Influence,” and raises questions about the impact of the mission on recruiting employees, clients, and investors. It emphasizes the importance of a company’s mission in attracting and retaining stakeholders and differentiating itself in the market.
The document also presents the four steps for defining a company’s mission, formulated using the “Litmus Test” developed by BrightHouse and BSG USA teams. The first step is to formulate a clear, compelling, and visible mission for customers and employees. The second step is the sincere embodiment of the mission, which involves the mission reflecting the company’s roots, history, and DNA. The third step is the mission’s mobilization capability, which must be inspiring, differentiating, and meet a real societal need. Finally, the fourth step is the consistency of the mission, which must be reflected in the company’s decisions and supported by its leaders.
